I read this article today, showing how we need to trigger an emotional connection in order for social media to result in an outpouring of support for a product, service or a social cause like tutoring/mentoring.
This led me to thinking of a campaign we might launch in 2011. What crazy things are you willing to do to support Cabrini Connections, the Tutor/Mentor Connection, or your own favorite tutor/mentor program? I'd stand on my head, or create a photo that looks like I am.
What would you do? How would you use video, animation, social media, to share your story? Don't just think about it, do it!
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