Thursday, December 06, 2007
I heard a radio commercial as I drove to work this morning. It was created by LaSalle Bank/Bank of America, and encourages holiday donors to visit the bank and make donations to the Boys & Girls Clubs of Chicago.
When I describe the Role of Leaders, this is one of my goals. I'd like to see leaders in every industry use their advertising to draw volunteers and donors to volunteer-based tutoring/mentoring programs in all parts of the city, not just the Boys and Girls Clubs.
Most tutor/mentor programs are small. They don't have the brand name and clout of the Boys & Girls Clubs, YMCA, or Big Brothers Big Sisters, yet many do great work and many operate in neighborhoods where these groups don't have facilities. They can't find enough donors on their own, so the T/MC seeks to engage leaders in business and churches to use their advertising to help these various organizations get the resources during the year end holidays, and throughout the year that help them stay connected to kids.
Here's an example of how a leadership group in the Chicago legal community is supporting tutor/mentor programs: Lawyers Lend-A-Hand Program
If people are encouraged to visit the Chicago Program Links they can find many choices in many neighborhoods. If advertising from different businesses focuses on different parts of the city, or in all neighborhoods where a company does business, then we do more to support the growth of tutor/mentor programs throughout the city.
If your church, hospital, civic group, or business is integrating charity giving, or volunteerism into its advertising, please include this link, and send us an email to tell us what you're doing.