Wednesday, May 30, 2012

Making Music. Getting it Heard.

This is a new presentation created by Mina Song, an Intern from IIT, who has been with the Tutor/Mentor Institute, LLC in Chicago for the past three weeks.

I've been operating in Chicago since 1993. This is the third largest city in the US. Without any dollars for advertising and public awareness, good ideas are like great tasting cheese in the back of the refrigerator. No one knows they are there. (I'm not so good at metaphors. Maybe this FSG article will stimulate your imagination so you can offer some that I might use.)

So, I've been innovating ways to get ideas into media and in front of more people for many years. In this page you can see a number of news stories generated in the 1990s because we had help from a PR firm in Chicago and we were part of a youth mentoring program that also was a source of stories.

However, through the last decade we had less help and fewer dollars so the types of ideas I've been generating depend on actions other people take to share these. Mina's presentation reviews some of those ideas and also illustrates how students can help in this communications effort.

I hope you'll take a look and want to help develop some of these strategies.

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