Friday, December 16, 2011

Win the Race for the Future. Sponsor a Driver?

In August I posted an article offering Naming Rights to anyone who would want to provide three to five years of funding for the Tutor/Mentor Institute, LLC or a component, such as the Tutor/Mentor Program Locator.
Today I want to offer a different suggestion. Think of me as a Race Car Driver.

Look at all the company logos on this racing uniform. Companies aren't doing this for charity are they? They get some visibility for supporting these drivers. Why not think of people like me who share ideas freely with others throughout the world as Race Car Drivers competing in a race to save Democracy through education. Isn't that something that you'd want to associate your brand with? Maybe I can get some clothing company to create a sport coat that I can wear to conferences or speaking engagements, with the company logo right on the front and with other sponsors on the cuffs, sleeves, back, etc. I can wear this anywhere and even put it in my profile picture on Facebook and Linked in.

Maybe one of the major auto companies will donate a car that I can drive to meetings and park in the lots of conferences that I attend, with their logo in big letters along with the logos of other sponsors on the hood, top, back, fender, etc.

Do you think I could find $200,000 to $500,000 worth of sponsors to keep me in this race each year? Maybe a law firm, or dental office, or book company would want their logo on my jacket. Who else?

Can you be the first sponsor, or help me communicate this idea? Maybe others who have ideas to share could get sponsors to support them so they could help all of the people who need their ideas, not just those who can afford to pay.

What do you think? Zoom, Zoom, Zoom!

It's my 35 years of experience and ideas that are valuable. That's what I have to sale. Most of the people starting programs don't have the money to pay enough to keep the Tutor/Mentor Institute growing, or even to keep the web sites updated. If I can fill this sport coat with annual sponsors, I can raise nearly $200,000 and not only continue to share my ideas freely, but do more of the work to build greater understanding of volunteer tutor/mentor programs and how they differ, and to draw volunteers and donors consistently to all of the different programs operating in Chicago and other cities.

Read about ways to contribute.

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