Monday, July 22, 2019

Youth Development-Role of Leaders

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I created this graphic about 10 years ago when President Obama was entering the White House.  It shows how high profile leaders can influence the flow of volunteers and dollars to youth tutor, mentor and learning programs in poverty areas if they are consistent in calling attention, and change their message at different times of the year.

I used a photo of Obama from the 1999 Tutor/Mentor Leadership and Networking Conference, where he was a speaker.

Unfortunately, he never took this role in the way I intended. Instead he focused narrowly on a few programs that  he favored. Good for them. Not so good for all the other youth serving programs scratching daily for the resources needed to do good work.

His replacement has not even done that much.

I updated my graphic today. I've not hosted a May and November Tutor/Mentor Leadership and Networking Conference since 2015 and in August/September my effort to draw volunteers to tutor/mentor programs involved maintaining this list of Chicago programs and using my blog articles and social media to encourage leaders to take the role I wanted Obama (and others) to take in previous years.

This graphic is based on the 17 years I worked in retail advertising for the Montgomery Ward corporation. The January to December calendar does not change from year to year and thus promotional events were repeated each year, with a goal of greater reach, more sales, and more profits.

Thus in March the front cover of our ads were promoting lawn mowers and in August we were promoting back to school stuff. In December it was a White Sale and Holiday Gifts. We even had alternate versions for stores in the North part of the country where spring came later than for stores in the South.

My graphic shows a January-December cycle that repeats each year, although for a large number of programs, their cycle begins in August each year as they are recruiting youth and volunteers to begin the new school year.

That means if you are reading this you,  your faith group,  your company or your professional group could be creating ad campaigns and promotions to draw volunteers to tutor/mentor programs in Chicago and other cities.

In the graphic shown above I include a "leaders wanted" image in the upper left corner.  If you are wondering what this might mean, take a look at the concept map below, then the slide share presentation below that.

View this concept map. As you do, imagine a page on your web site with your photo, or company logo, in the blue box at the top of the map.  Kids need leaders from every part of a community to adopt this commitment.

put yourself or your company in the blue box

 As a leader you might say, "What do I do?"  You might say "I'm too busy to look at this stuff in detail."  That 's why the following presentation should offer you some steps to follow.

If you don't have time recruit a "get it done" person from within your organization. Don't delegate it to someone who is a 'gate keeper" like your foundation manager. Recruit someone who looks for opportunities and is great at building teams and sharing a vision with others.

Make it important. Encourage year-to-year growth.

I would love to see versions of my concept map and this PDF on web sites of many different types of organizations, in Chicago and throughout the world. If you make this commitment, send me a link to show how you are providing leadership to this effort.

I'd even be willing to come and speak to your team if you cover the costs!

This is just one of more than 1000 articles I've posted on this blog since 2005, and many more that I've written since 1993 when we formed the Tutor/Mentor Connection in Chicago.  I hope a few people will make the time to look through them and think of ways they can apply this thinking in their own efforts.

If  you value these ideas, a contribution to fund my work would be welcome. Just click here to find a PayPal and my mailing address. 

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