Friday, October 23, 2009

Doing Good is Good for Business

"Despite the recession, consumers are still spending with companies and brands that have a social purpose." That's the lead in this article on the Small Business Blog of Crain's Chicago Business.

I followed the article to a GoodPurpose community page, hosted by Edelman.com

The information shows that a business benefits from doing social good. Thus, what's it take to enlist every sector of Chicago's business and professional community to focus a part of their strategy on helping kids to careers?

If a company, or industry, is already doing this, reaching youth near all of their business facilities, we hope you're sharing this on your web site, and that you'll also share this by speaking at the Tutor/Mentor Leadership and Networking Conference.

We want to recognize those who are doing "more good" than others.

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